Shop & Change Lives: Every order helps a child who needs our support. You choose the life-changing projects we donate to. Find out more.
In January 1972, we originally used SMILEY® and "Take the Time to Smile" to highlight feel-good stories in a host of Europe's leading newspapers. Spreading good news and happiness & positivity was our antidote to bad news and SMILEY® became a simple reminder that everything will be ok in the end.
Today, SMILEY® powers its message of positive journalism through SMILEY® News, shining a light on everyday heroes doing exceptional work in their local communities to support charities and non-profit organisations.
